An Affordance-Based Methodology for Package Design
一种基于一致性包装设计方法
By Javier de la Fuente,1dagger; Stephanie Gustafson,2dagger; Colleen Twomey3 and Laura Bix
1Industrial Technology, California Polytechnic State University, San Luis Obispo, CA 93407, USA
2Abbott Nutrition, Columbus, OH 43206, USA
3Graphic Communication, California Polytechnic State University, San Luis Obispo, CA 93407, USA
4School of Packaging, Michigan State University, East Lansing, MI 48824, USA
Abstract
The term affordance describes an objectrsquo;s utilitarian function oractionable possibilities. Product designershave taken great interest in the concept of affordances because of the bridge they provide relating to design,
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